Businesses has come to a halt due to the pandemic of Covid-19. For some, it has turned out as a golden opportunity to make their online presence prominent and expand their businesses.
Here in the UAE, it came as a blessing for those who can’t afford the brick and mortar for a business. Companies have been setting up their websites and online stores to get the most out of the uncertain circumstances. For example, web design in Dubai had a surge in demands. This coronavirus pandemic has left many to retreat to find security in their homes. People are becoming dependent on their phones, gadgets and web more than ever. The same is the case with the companies worldwide.
Businesses have become dependent on digital marketing, websites and online stores.
Pandemic and Online presence
Many E-commerce businesses have shut down to the cut off of overseas supply chain of inventory. But this way of business is turning out both ways, blessing, and a curse. People are maintaining social distance and no direct human contact to contain the spread. A website provides credibility and markets the genuineness of a business to its buyers who are sitting at home, and want to avail the offerings.
Shift in Shopping Patterns
Websites and online stores are proving to be beneficial for its consumers who are too afraid to visit the nearest store. These websites provide a variety of options for online shopping for grocery, dresses, shoes, jewelry and even other basic consumer items such as furniture, paints, or household items. In this dire situation, there is no other choice but to accept the obvious and adjust yourself accordingly. Before the Covid-19, people considered websites a professional way to run a business, but now it has become a dire necessity to represent your brand and keep it from falling off. For those, who still are running their brick and mortar business smoothly without a website, they would need it later. It would be a smart choice to adapt accordingly as digital consumers are increasing day by day, and the competition is getting intense.
Importance of Websites and Online Stores
A website is a true representation of your brand — which embodies style, quality and the beauty of it. If you are failing to represent it well, things would not turn out so well. Because it is deemed necessary in e-commerce business that beauty and style of your brand aligns with the core values upon which the website has been set up to the likes and taste of your consumers. Making advantage of every step is also important. You can do this by making your website easier to navigate, by proving your brand’s usefulness when it comes to timely sales and promotion to outreach your consumers and fulfill their demands. This opportunity is golden as it is equal to make lemons out of lemonades. With a good customer service, you can raise the level of your brand and show professional activism.
More and more online shopping, for grocery and other utility store items, are being set up which provides quick and easy service right at your footsteps with following proper safety procedure for Covid-19. The restaurants have also set up their websites to reach their consumers and provide them with their ready to eat food. Some even offer contactless food delivery. Hence, making things really accessible while practicing safety precautions to prevent the food businesses from collapsing. The food industry has survived the pandemic due to the online stores, apps and websites.
Future of Websites and Online Stores
A Coronavirus Research Report was presented in April 2020 by GlobalWebIndex’s. It stated that around 50% of the consumers responded that they will avoid going to the physical stores in the near future and will prefer the online stores. The marketing strategies that were being used by companies before the pandemic may no longer be beneficial for the companies now. Companies need to implement new strategies to make their business operational and profitable and making a strong online presence is one of them.