Marketing has always played quite an important role for brands and businesses all over the world, so much so that nowadays it is impossible to think that a business organization can be successful without having a proper marketing department.Of course, over the years different approaches and different techniques have been used for marketing and each of these methods and techniques were highly productive as per their respective times.
These are the times known as the digital age, where people spend most of their time surfing the web, using social media platforms, using their smartphones and connecting with the world through digital media. Marketing in this age has a totally different approach than it had before. New terms have been coined over the years for the innovative and creative approaches that are now being used by marketers all over the world. Terms like digital marketing and content marketing can be heard several times in a day whereas around two decades these terms were never even heard of. Well, times change and so do the tools that are being used by people or professionals across the globe.
We will be focusing on a branch of digital marketing in this piece, known as content marketing. Now, we will be distinguishing how social media marketing is different from marketing done through wikipedia or wiki pages.
Surprised? Yes, marketers have been using wiki pages for marketing for quite some time now but the approach is a little different. When using wiki pages to do marketing the goal is to provide information rather than persuading the target audience. If you are someone who knows how to create a Wikipedia page then you must also have the knowledge about how wikipedia rejects all such content that even has a hint of promotion or advertisement in it. The purpose of the platform was never to promote brands and business organizations rather it was to promote the idea of having easy and free access to information. But with time this platform became one of the most visited websites in the world and marketers across the globe saw this platform as an opportunity to reach millions of people.
The marketing approach used in wikis is known as passive marketing. Also a method that falls under content marketing that focuses more on providing valuable information rather than advertising and promotion. This passive approach basically aims to equip the target audience with information that is useful for them. The information is unbiased which only serves as a tool to learn about different things. This approach is in line with content marketing as content marketing also focuses on providing valuable information to its target audience with the goal to help them solve their problems by learning about new solutions.
How is wiki marketing different from social media marketing?
While marketing through wiki pages one has to ensure many things and stay focused on providing information and marketing in a way that is allowed by the platform, there are no such worries when it comes to social media marketing. Social media marketing allows all sorts of content and this platform can be used for active marketing as well as passive marketing both. Direct promotional campaigns can be started and all the techniques and strategies can be used to persuade and motivate target audience into taking the desired action. Advertisements and promotional content is allowed on social media and where wiki pages only allow text content, social media marketing can make use of videos and pictures and all other types of content. Social media marketing has more options when it comes to content but at the same time wiki pages are much more influential because their reliability is far more than social media platforms.