We all are well aware that the world of retail and other industries will be drastically changed over the year due to this COVID-19 pandemic.
Technological advances have led to a lot of improvement in the retail industry in terms of taking off the unnecessary burden off brands and offering the best customer services. Lot of features like live streaming shopping, chatbots, AI voice searches, and many more provide brands a way to connect with their customers in a seamless manner. All of these developments and innovations taking place in retail is reshaping online shopping.
Let’s discuss some innovations that’s shaping online shopping:
Live Streaming Commerce
During a live stream a host would try on products or showcase products in front of viewers attending a live show. Then, viewers might ask questions related to products and brands and a host is responsible to clarify their doubts. This live stream experience is somewhat similar to the one we have during in store shopping where we do have a direct interaction with sellers available at a store.
Thus, with the help of livestream shopping a brand can grab the attention of audiences and which helps in increasing sales. According to various surveys, people spend 10 times more time watching a video on social media platforms than reading a blog or product description.
Also, livestream shopping offers brands the opportunity to engage with customers on a regular basis which provides a personal feeling to customers that builds the trust between a brand and its customer. Therefore, live commerce is currently booming as one of the best innovations that took place in a while.
An AI Chatbot Stylist
This online shopping innovation is beneficial for both retailers and customers. For retailers it can become useful in guiding the alternatives if the product asked by a customer gets out of stock. Simply with the help of an app, the personal styling feature can be accessed by anyone any time. This offers customers a seamless online shopping experience and helps them in shifting from offline shopping to online shopping.
An AI chatbot is helpful to customers as it recommends outfits and styling options based on the personal preferences of shoppers’ body type, skin-tone and other attributes.
Apps Turns shoppers into Models
The online shopping lacks the feel of in-store shopping experience and the feel of trying clothes on before purchasing. Hence to offer this experience app are being created so that people can try clothes virtually to see how it will look on them before they make a final purchase. Shoppers are asked to fill in basic information like height, weight, gender and so on and then the app records the head movement of customers. All of this data recorded on the app helps to create a virtual version of shoppers modelling clothes on them. Customers therefore feel satisfied and convinced when they make a final purchase. Remember customer’s satisfaction is the key important factor in online shopping and for any brand.
Poll plugins helps shoppers to get advice before purchase
Experiential retail continues to be trending as more retailers are offering new experiences to their customers. These poll plugins have been created and they appear as buttons on websites, social media platforms, mails and on other marketing platforms. With the help of this feature you can create a poll between specific products you are willing to purchase. Your family or friends may help you choose the product by tapping on the poll you have set for them.
Co-Op Robot Delivery
The advancement in technology has led to many developments when it comes to minimizing the manual labor. Just like robots made it very convenient for retailers to deliver their products door-to door effortlessly. This innovation is very effective in delivering the products at your doorstep conveniently and even if someone tries to hamper the delivery by stealing, the robot has 9 in-built cameras to record the activity of the robot while on the way to delivery location. Thus, this innovation helps in minimizing a lot of manual labor.
The new innovation taking place every day in the e-commerce business is helping a lot in maintaining the benchmark for online shoppers. These innovations are helping customers to make the online shopping experience easy and convenient by offering various new services. The year 2021 will further see a lot of development and innovations in the online shopping sector. Hence if you are planning to leverage any of these new technologies then 2021 is the right time to get started.
Live commerce is one such trend that will be in great demand in 2021. So give your customers a reason to interact with your brand by hosting an entertaining, engaging and interactive session via live stream shopping. With Channelize.io Live Shopping Solution, you can achieve your goals and sell live seamlessly with a lot of entertainment and fun.