Do you have a website on WordPress? Did you know that 50% of all Google searches are for local products and services? If you are a brand hoping to enhance your customer reach, you may want to invest in WordPress theme customization using local SEO (search engine optimization).
What is Local SEO?
Local SEO is a specialized form of traditional SEO that highlights your WordPress website on online searches made for local products and services.
For example, if your store is located in area XYZ, when a person residing in the area searches for your product or service by typing ‘near me’ in the search bar, your website will be the first one they see.
Thus, by optimizing your content for local searches, you increase the visibility of your company on the webspace.
Simple methods to optimize your WordPress website for Local SEO
Research shows that 90% of clients who do neighborhood searches for products visit the shops within a day and about 80% of all location-specific searches lead to purchase. This means that people who seek local products and services are more probable to buy them.
The most efficient way to increase your brand recognition, sales, and eventually profits is to incorporate local SEO into your advertising strategy. You can hire WordPress developer agencies and personnel to optimize your site to generate more local customer audience.
If you are skeptical about hiring an outside agency to optimize your site, you can begin with implementing these simple steps:
● Increase the volume of customer reviews on your website
Around 85% of potential customers rely on brand reviews and ratings on your brand. The more positive ratings and reviews there are on your site, the greater its appeal.
One technique to generate customer reviews for your website is to send email questionnaires to existing users of your products and services to share their views.
You can also incorporate this facility on your site with the help of your website developer.
● Increase the volume of local information on your site
If you intend to expand your local sales revenue, you must incorporate local information in your site.
Search engines like Google seek content that is closest to the keywords searched by a user. Strategically placing commonly employed keywords in your site makes it convenient for the search engine algorithms to identify your website as ideal. Think of the user intent and include such words. Also, keep trying out different keywords to identify what is being typed out the most.
Thus, putting your website on top of the search results, producing more clicks.
Simple methods for this are to include your location, products, and services and benefits on the introductory page of your website.
● Use more local terms in your content
Search engines seek information in titles, content headers, and meta-description of your site information to select the most relevant website for a user.
Customers are likely to use local terms when searching for local products and services. When you fill your web page with frequently used local expressions, your website becomes more visible to potential buyers.
WordPress theme customization done in such a manner also guarantees to generate better revenue for your brand.
● Set-up your Google My Business Page
The top three results in all organic result-lists benefit from the advantage of short descriptions of their brand on the top of the navigation results. A primary step to put your brand on the top of this list is to declare your business on Google My Business page.
You can do so by following these tips for better results:
1. If your brand runs in separate locations, create separate business pages for them.
2. Find the category that suits your brand the most.
3. Use a primary or local keyword to increase 20% the chances of rising to Google’s top 3 local listings.
4. Keep your page up to date on all relevant information regularly.
5. Include images and reviews to enhance online appeal.
● Optimize your website for mobile navigation
51% of all internet traffic comes from mobile phones. When you enhance your website navigation systems to run smoothly on smartphones, you send an unconscious signal to your customers that you care for their every need.
Search engines also recognize your web pages based on the client experience you provide. Quality client experience in the form of easy navigation through the website, useful information for the clients, etc. increases the visibility of your business.
An additional way to enhance client experience is to make your websites super-fast to load. This is because an average user spends less than 30 seconds to decide the worth of your brand online.
The most efficient way to optimize your content for local customers is to hire WordPress developer agencies and services. But by simply making your content more relevant to your customers, you can naturally generate more revenue and brand recognition.