The concept of virtual kitchen or cloud kitchen has found increasing acceptance post the outbreak of COVID-19. As customers have become more hygiene conscious, they prefer to order food online rather than visiting restaurants. A study by UBS estimated that the total addressable market for food delivery will grow 10X to $365 billion USD by 2030.
Tips for managing your virtual kitchen
Build an online ordering platform –
Develop a website and app of your own that is simple to use and easy to navigate. Have multiple payment options, as most of the customers opt for digital wallets nowadays. Communicate various offers and discounts of your virtual kitchen through these platforms.
Tie up with online food delivery platforms –
The outbreak of COVID-19, has led to an unprecedented boom in the business of third party food delivery apps. As per marketwatch.com, the four top US food-delivery apps saw revenue rise $3 billion collectively in the second and third quarters of 2020. Hence have tie-ups with third party food delivery platforms such as Swiggy and Zomato.
Implement cloud kitchen software –
With the aid of digital restaurant management platforms and cloud kitchen software such as inresto POS, the ordering process can be much more simplified. Now you can seamlessly process orders from multiple platforms such as third party food ordering platforms, websites, and mobile apps.
Build customer engagement –
Online customer engagement plays an integral part in food business. Pay attention to both positive and negative reviews and respond quickly. In case of negative reviews, be quick to take corrective measures based on customer feedback.
Managing a virtual kitchen is entirely different from managing a restaurant, as there is no direct interaction with customers. However, the cloud kitchen software can be of great help in managing your orders and streamlining operations.
Benefits of managing the virtual kitchen
Social media presence is a perfect choice and helps to manage the virtual kitchen easily. When posting content on social media that can create a better connection with customers. Including, you can include your product photos and videos as well. And it is a simple customer info collection.
The cloud kitchen software helps to get multi-source ordering and gives multi-brand online ordering to you. Even, you can get centralized order tracking as well. Track the process of the order is the acceptable one that you can track various things easily.
The virtual kitchen makes the operation simple and easier when compared to the other. When you manage the virtual kitchen, you simply avoid the overhead cost. You can get lots of freedom when it comes to managing the virtual kitchen. Even, people are like to experiment with various foods and other new things.
Furthermore, the virtual kitchen is having a scope of expansion than others. Of course, you can get the various options to run multiple restaurants even in a single kitchen. You use the same kind of equipment and space which is making a huge profit. Try to manage the virtual kitchen and gains the benefits!!!