2020 is a remarkable year in the eCommerce world, as the COVID-19 pandemic has turbocharged online shopping activities. There was a sudden spike in eCommerce sales in the past few months.
Every year the market research agencies publish different statistical details about the eCommerce business landscape. However, the pandemic has made us feel that everything is unpredictable. Due to the increasing trend of digital shopping in 2020, you may have thought of creating an e-store. But, how will you dominate in 2021?
One of the reliable marketing companies, Brainvire has a lot to offer you for your eCommerce business. You may hire its SEO team for eCommerce marketing.
Have a glance at the brief guide to dominating your eCommerce platform in this year.
Creating smart landing pages–
Marketing professionals have observed that visitors, landing on single-product pages from Google’s search result, have a chance to leave your site. However, you may not find this issue with visitors hitting your other landing pages.
The best solution to this problem is to create smart pages.
● These pages present your customers with more than one page.
● Products need to match your potential customers’ needs.
● These products have to be easily visible.
Automate everything of your eCommerce activities–
Automation has become the latest trend in different industries, and thus, your eCommerce platform has to rely on it for-
● Higher production
● More sales
● More effective marketing
● Better warehouse management
Moreover, automation also helps in developing strong positive impressions among your customers. But, what automation features will benefit you?
● Fast interactions with customers
● Understand your failures accurately
● Publish new offers in apps and social channels at a time
● Segment customers based on their interests
● Tracking customers’ activities
Generate revenues with automation that reduces human interventions.
Promotions and special offers for price-sensitive customers–
Based on customers’ needs and other relevant data, you may create promotions. Try to use terms, like coupons, sales, discounts, and promo codes. These terms have the potential to draw new traffic. Within a few days of your campaign, you will find higher sales.
Dynamic pricing- Refine your pricing strategy–
Rigid pricing structures have become an outdated trend in the world of eCommerce. Whatever be your product, you may not reach your potential customers without proper pricing.
You need to have analytical data using the right software to ensure dynamic pricing. It helps you to know the reasonable price for every product. Thus, to let your store dominate the eCommerce sector, you have to reconsider your pricing scheme regularly. Adjust the product prices whenever needed. Competitors’ pricing strategy, market demand, manufacturing costs, and product availability- everything is dynamic. Thus, your pricing scheme should never be stable.
Integrate the best security technology–
HTTPS/SSL protection has now become the strongest weapon to gain trust. Google and your potential customers will consider your website as the trusted platform. Thus, you need to make sure that you have an HTTPS website with SSL encrypted technology.
Display your product reviews-
Reviews help in developing trust in potential shoppers and promoting transparency.
Trustworthy content enables your brand to gain a reputation, and thus, you can encourage your customers to leave comments after using your products.
Send post-purchase emails using an automated system and request customers to write product reviews.
Make your business sustainable-
Nowadays, customers like to deal with brands that have high sustainability. They look for eco-conscious service providers and sellers in this digital world. Most of the reputed eCommerce brands have already implemented sustainable solutions with recycled and eco-friendly packaging materials. This approach reduces the carbon footprint making the business highly sustainable.
Thus, you can now start making your eco-efforts and mention your sustainable activities while sending marketing messages. It will help you to attract more customers.
Start integrated marketing-
Inbound marketing tactics can be highly effective in drawing more leads. Modern tech-savvy customers like to check out the essential products in different platforms.
You may like to place different ads to attract customers. However, the presence of several ads can annoy your buyers. Thus, how do you attract your potential customers without irritating them?
The best solution to you is inbound marketing.
Inbound marketing uses blog posts, SEO, and social media platforms to attract consumers having an interest in your product. Do not drive them directly to your sales funnel. You need to pull them with highly relevant content.
Inbound marketing programs nurture your regular customers. The customers’ purchase lifetime will be longer, and you will win new customers. Thus, manage your social media, blog, and website to start an inbound marketing campaign.
These are some of the best strategies to let you dominate the eCommerce world in 2021. Try to satisfy your customers and gain brand recognition. Moreover, a seamless buying journey, automated technologies, and several other factors ensure your success.
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