Mobile application is an ever-emerging platform with never ending demand from users. Nowadays, people all around the world completely rely on mobile apps to perform their basic to complex tasks. Every industry is being facilitated with mobile applications as these are able to operate their operations. Businesses like retailing and e-commerce are entirely dependent on mobile app platforms which brings lots of revenue to the companies. When it comes to the development of mobile applications, there are several elements that should be kept in behind before starting the process.
One of the most important elements is the feature selection for mobile app products. This article gives you a complete guide on how to choose the best features for your mobile application.
Understanding The Purpose
Start with the planning phase of your mobile app project. To simplify your ideas, make use of the Product Requirements Document (PRD). It’s designed to help you in defining the major purpose of your mobile application. Within the document, define all the important information regarding your project like the app’s objectives, goals and success criteria etc. Completing a PRD properly allows you to pick up the best features for your mobile application. Define the area of your business along with the problem that your mobile app addresses. You also need to focus on the market opportunities and business challenges for your mobile app. Determine how your mobile app would contribute to accomplish your business goals. Make use of the new opportunities like automating business processes, on-demand data-collection, improving customer-facing and internal processes etc.
Functions App Should Perform
Prepare a minimum Viable Product (MVP) that focuses on solving the major problem for users. Selecting the main problem and making it the center of attention helps in establishing a concentrated product vision for the app product. Following this approach would help you in setting specific criteria for success with clear mobile app objectives. All these factors help in finding out what features should be selected for your mobile app to be effective. A proper vision statement gives you direction towards the right development path that takes you towards successful creation of mobile apps. It follows a well-defined roadmap that focuses on the end goal and eventually satisfies all the user needs.
The next step to select the best features for your mobile app product is to set objectives. It guides you to achieve the end goal you defined at the previous step in the vision statement. Objectives are specific, attainable and measurable business targets that you want to accomplish through the mobile app. Keeping these objectives in mind lets you keep the focus on the primary purpose of your mobile app. Set your target objectives by considering important points like how your mobile presence would impact the market. You need to focus on the specifications you want in your mobile app including the usability, reliability and flexibility of your product. Afterwards, translate your objectives into themes that define the success criteria to achieve the business goals.
Writing themes is an important step as it makes the mobile app features apparent. As you move forwards by sketching at each step, you would basically move closer to your objectives. Start with your first objective and write ways how you can achieve it. Consider every aspect of the mobile application and discover ways how it can be added to the product. Understand what your users need in your mobile app and explore features which could enhance their in-app experience. Try to keep your mobile app simply, instead of integrating lots of features into the product. It would make the user-interface more complex leaving a negative impression on the audience. Make their navigation easy and facilitate them with easy to use features.
Final Features’ Selection
Once you’ve clearly written themes, you can then pick up the most crucial features of your mobile app. It would give crystal clear pictures about all the features you need in providing the best experience to users. At this stage, you would be aware about which features would take you towards the end goal. With PRD, MVP, product vision, objectives and themes, you have a complete understanding about what you want in your final mobile app. Prioritize the features accordingly if you think features should be lesser. Cut off all the unnecessary features and only move forward with the ones that give purpose to your app. These features would add value to your mobile app making it perform all functions required by users. You can also keep certain features for the next update to improve the app’s functionalities.
Selection of mobile app features should be done carefully as it could affect the entire functioning of the app. If the features aren’t selected with proper research and step-by-step process, mobile apps would be unable to satisfy the user’s demands. All the core features that are essential for the first release of mobile app should be added while the other should be kept for further versions. There are mobile app development services companies that guide you in selecting the best features for your product. Hire company that knows the priority for each feature and selects the ones that enhance mobile app functionalities.