Selling clothing online is certainly not a simple challenge: you have to convince people to buy a product without having tried it in the dressing room. In 2016, online sales of clothing reached a value of 3 billion Euros with a growth of 35% compared to the previous year. But what is the secret recipe for success with clothing e-commerce? We have identified at least five elements that could help you achieve your goal. Let’s see what you need to bet on right away. On the desi shop, every cloth is available.
1 – Identify the target
There are now so many online clothing stores that finding your niche and conquering it has become severe. Surely the identification of the typical customer, of your Buyer Personas is a fundamental step to realize your project. Only by intercepting the target, understanding what the tastes are, the spending budget, the places he attends and the language he uses are it possible to build a valuable shop. In this regard, we want to report the example of e-commerce which, thanks to the identification of its niche and the ability to satisfy it, has managed to become one of the largest stores in the world. These all elements are in Global Desi Shop.
2 – Watch out for the catalogue!
After identifying your target, you have to create an offer “that will not refuse”. 😉 The time has come to think about the catalogue: how many and which products to insert? Here things get complicated, and many variables come into play. For example, if you already have a physical store, it will be much easier for you to offer a vast catalogue with different categories; on the contrary, if you start from scratch, we advise you to opt for a few, but right products. Better to manage a catalogue with few products, than to lose control and get on the ball with thousands of items to manage. Too extensive inventory are also more challenging to check, and often a person cannot do it alone: for example, it is necessary to update the availability, prices, discounts and promotions and so on. Furthermore, the catalogue must be well organized and usable by the user. It is necessary to subdivide the products by categories and sub-categories, to insert filters and other elements that help the user to find his way. Desi designer online shopping is perfect shopping store for your clothes.
3 – Takes care of the presentation of the products
The secret is to take care of the product sheets, trying to show the products in as much detail as possible to give the illusion to your customer to touch them, smell them and try them. To achieve this, we recommend you to build combat product cards, where in addition to detailed descriptions and a reference size table. Today it is possible to show products in every way, with photos and videos, where the item is worn by a model or model. Do not limit yourself to a small and anonymous image, but allow the user to see the product in every detail. Photos must be dynamic, move in space. For example, some images enlarge on mouse-over allowing the user to grow a product detail or 360 ° images where the object moves showing every corner. Many e-commerce has understood the importance of photographs and prefers to highlight the product at the centre of the product sheet, in emphasis concerning all information. This is the case of the e-commerce of Slam Jam footwear, where each product page is designed to concentrate the user on the product. You can also do desi girl online shopping in our shop.
4 – Create a blog
Let’s talk now about the promotion and marketing factor, a crucial aspect for increasing online visibility. The first step to progress in this direction is to create a company blog where you talk about topics relevant to your sector. And don’t forget to write Seo Friendly to allow your site to improve its ranking in Google and related results. Your blog could become a point of reference for your target, so always choose relevant and interesting topics for your potential customers.
5 – Watch out for multichannel
If you think that to sell online, you just need to open a website and put products inside, you are wrong. As for every sector, also in the clothing sector, it is necessary to strive to find new customers and retain loyalty to others. This is a rather expensive solution for those who have small e-commerce and start from scratch, but in the long run, it can prove to be a profitable investment.
Hope this will teach you many things about online shopping. Online shopping has various benefits and Global Desi Shop will provide you an easy access to the online shopping.