The rapid expansion of online shopping and e-commerce is understandable when viewed in juxtaposition with the increasing reach of social media.
Like social media, e-commerce also seeks to bring online a social experience that has for decades been relevant in normal life. Shopping had always been an activity performed by stepping out and visiting a market. Online retail has offered a home solution in the form of all-encompassing e-commerce websites.
To promote these e-commerce websites online, the role of digital marketing becomes apparent. Improving the visibility of online retail channels on various digital channels falls in the ambit of digital marketing. One of the biggest reasons many students and professionals are flocking to learn digital marketing is its great need in e-commerce. The large scope of digital marketing is largely ensured by the way large fields like e-commerce and online retail depend on it.
This has led to the rise of e-commerce marketing which is essentially an amalgamation of digital marketing and e-commerce. The sole focus of e-commerce marketing is to put in place the right marketing practices to ensure increase in digital visibility and a growth in revenues as a result.
In this article, we go over some important e-commerce marketing tips that can be used to improve revenues.
Buyer Persona Development
Buyer personas are an important part of developing an e-commerce marketing campaign. Unlike what the general perception is, e-commerce marketing is not restricted to big online retailers such as Amazon and Flipkart. In fact, niche-based e-commerce stores have become very popular.
For a niche-based online retailer, a simple e-commerce marketing tip to follow is developing ideal buyer personas. Buyer personas refer to virtual models of an ideal customer an online business is trying to target. For example, an online retailer of toys would target kids between a certain age and parents too in order to reach people most likely to be converted into becoming customers.
Like with any type of digital marketing, content plays a key role in optimizing online retail promotion as well.
Content is everywhere on a typical e-commerce channel. From writing concise and effective product descriptions to creating useful long-form content to explain to prospective buyers the details of a product and why buying it is the right choice.
Prospect mapping refers to identifying how close a given prospect is to being converted into becoming a customer. In the process of e-commerce marketing, it is vital to know how far along each prospect is in a sales funnel.
Prospect mapping can be typically achieved by using the right software in a campaign.
In conclusion, this article covers key e-commerce marketing tips digital marketers in the field should follow.
If you are interested in e-commerce growth for your business, learning digital marketing is an important step. One of the best digital marketing courses in Delhi is taught at DelhiCourses.in, a premier training institute.
About the Author – Kuldeep Bhatt is a graphic designing blogger and marketing professional currently working as a guest author for DelhiCourses.in. The training institute is known to be the best place to take up a digital marketing training in Delhi along with programs in other fields like ethical hacking and business analytics.