The last couple of decades have brought about a big change in the world. Previously, where every business was being done physically, now things have taken a slight turn. The change in technology has helped the business world to move in to a new Era. This Era is now, known as the digital age. In this age, internet is becoming increasingly common, in fact, internet is now a need and it is safe to say that it has become so important that without internet the world’s activities will come to a halt.
Technology and its effects on the business world:
A couple of decades ago there was no concept of online businesses, a concept which is now thriving and is so successful that even the world’s richest man is holding that position because he owns the world’s biggest online store. Even all the business organizations, which have a physical presence are also increasing moving on to getting themselves visible online. Having an online presence for a business organization even if their business activity is done physically is now extremely important. Without having an online presence the authenticity of a business organization is questioned.
Have you ever seen a good brand that does not have its own website? Have you ever seen a good business organization that is not using the internet to reach high volumes of people and engage their target audiences? In this, day and age it is impossible for a business organization to survive and thrive without using the digital technology for their advantage. Survival has become difficult without the use of digital technology and it is because no matter what industry you jump in to, in order to keep pace with your competition you will have to use the same tools they are using.
There is not a single aspect of business activity that isn’t affected by the use of digital technology. You talk about production, sales, accounting and finance (bookkeeping), research and development, supply chain management, marketing and every other aspect of business activity is now using technology for efficiency and effectiveness. If you look at the production activities of business organizations, you will observe that mass production is only possible because automation came into existence and this was only possible because businesses wanted to meet the increasing demand for their products. If you look at transportation then you will notice that we sit and use goods manufactured in another continent without any problems whatsoever because they are easily available nearby, and that is all thanks to technology.
Effects Of Digitalization On Marketing:
One of the most highly affected aspects of business is marketing. In the past, where marketing was normally done through traditional means, now a more modern approach is used. Using this modern approach is only possible because of digitalization. The concept of using the internet to market your products and services was there before digitalization. Online ads on various websites have shown us that the marketing industry is now heavily dependent on the digital technology. Some of the most used modern marketing tools are listed below.
You might be surprised to know that marketing is even happening through virtual platforms, which were initially intended to deliver flawless and authentic information to people. You can see countless business organizations and brands hiring a professional Wikipedia article maker or page editor to create and keep their wiki pages updated. Now, all this is only happening because business organizations comprehend the benefits of using Wikipedia as a tool for marketing. This website helps business organizations to increase their overall reach, reputation, credibility and volume of web traffic along with many other advantages.
Social Media Marketing:
Another highly effective way of reaching out to a large number of target audience is through social media. Business organizations are using the social media platforms for their marketing and advertising quite effectively these days. In fact, you will hardly find any business organization which is not using this tool of marketing because not only does it help your business to reach people in every corner of the world but it is extremely cost efficient as well.
Famous social media platforms like YouTube, Facebook, Instagram, SnapChat and many others like these, are being used by business organizations all over the world. Previously, where these social media platforms were intended to bring people together and help them stay in touch with friends and family are now one of the most effective tools of marketing.
Placing ads on social media websites and other websites, which have a high volume of web traffic are one of the most major channels being used by brands and business organizations across the globe. Online advertising is now one of the most mainstream and effective tools of advertising in the world and every business organization, big or small is making good use of this tool.