Advantages of Franchising

There are many advantages to owning a franchise business, even where there are also disadvantages. This page will only address the advantages of owning a franchise business. Advantages of Franchising There are many reasons to own a franchise business and there are plenty of franchises to choose from. On this page we will discuss some of the most important advantages of franchising and franchising opportunities.

Technology advantage: A franchise system means that you can concentrate on what you do best, while your company handles the general administrative functions such as advertising, accounting, human resources and legal compliance for you. You’ll have access to marketing channels that your competitors may not have. In addition, you won’t have to worry about issues like software upgrades or security concerns since these will be handled by your franchisor.

Price advantage: A franchisee pays an initial fee and then periodic royalties on gross sales back to the franchisor; in return, he gets the use of the trademark and benefit from consistent branding. The royalty is typically between 4% and 10% of gross sales. The royalty payment should be well defined in your contract with your franchisor, so there is no risk of surprises with respect to how much you’ll be paying each month or year.

Brand recognition:Franchising further provides the advantage of brand recognition and name recognition. This is because it gives the franchisee access to the brand strength of the company. Since the franchisee becomes part of the larger network, he or she will also have access to a larger customer base.

Proven business methods:Further, franchising enables entrepreneur to capitalize on proven business concepts, ideas and methodologies. This ensures that there is no need for experimentation or risks in getting an idea off the ground.

Support system:In addition, franchising reduces risk by providing a basic support system in terms of training and product support. Franchisees do not have to shoulder these responsibilities on their own or even hire people to conduct these tasks for them as they can be outsourced under franchise agreements.

Faster growth:Furthermore, franchising allows entrepreneurs to focus on growth instead of operational concerns. They can focus on building their business and growing it at a faster rate than they would if they were operating independently.

Greater service quality:Franchising may provide greater product or service quality because of stringent quality control standards typically enforced by the franchisor or franchisee organization.