The logo is the main hallmark of a company. It is the image with which you access the public, allowing viewers to recognize your products or services as soon as they see them. It is an element that is inevitably associated with the values of the brand within the collective imagination. Therefore, it would be essential to build your logo. Here this will show you some web platforms that will allow you to design yours at no cost.
Key elements of good logos
It is not enough to choose an image or graphic and use it as a business image. When designing it, it is essential to take a wide variety of factors into account. Among them, these are the most important:
Timeless That is, the logo must not be subject to fashion or perishable elements over time. It must accompany the brand throughout its life and only slight modifications will take place on it. If you think about it, no big brand rarely changes it integrally unless they want to represent ‘a new beginning’ with different values.
Readable. That is, the logo must graphically represent the brand and allow the public to identify it quickly. It is not strictly necessary for the name of the company to appear on it. You only have to evoke in your mind the symbol of Nike or Adidas to realize it. However, in the case of young businesses, it is highly recommended.
Unique. The logo should not resemble that of any other brand, as that can lead to consumer confusion.
Versatile. Specifically, this refers to the ability of the logo to adapt to all types of formats. For example, we are talking about the desktop version of your company’s website and its mobile version, paper posters, physical and online advertising, etc.
What makes a good logo?
A good logo manages to transmit in a very effective visual way the image of your brand, that is, its culture and its values. Also, it makes it easier for the target audience to identify with the business and, in the long run, determine your products and retain them. It is also instrumental in differentiating ourselves from the competition.ecessary for the company’s name to appear on it. You only have to evoke in your mind the symbol of Nike or Adidas to realize it. However, in the case of young businesses, it is highly recommended.
Best online tools to create your business logo.
DesignEvo supports three platforms to use to download it on your phone to design a logo. And if you want to use it on your computer, then download it on your mac, which could be a way. Best of best, if you want to download any program, access it on your browser. DesignEvo is a very user-friendly tool for beginners to design logos in mintues.
To use DesignEvo is also very simple, and it is adapted to people who lack excessive knowledge in graphic design. First of all, simply select a template that best suits your business model. After that, you would land on an editing page. Here, you can customize your logo to your liking to give it your personal touch. Finally, you only have to download it.
A good alternative. Of course, LogoGenie offers an extra dose of customization. How? Specifically, it offers the possibility of modifying the size, color, and type of font used and applying modifications to the logo icon and adding a specific background. It also allows you to include additional lines and shapes.
It is not specifically a logo creator but an image editor. However, it has enough tools to allow you to design, download and use yours however you want.
In short, there are many options when it comes to creating a logo for your company at no cost to your pocket. Thanks to it, you will get to familiarize yourself with your target audience more easily and get them to trust your brand by associating certain values.