For 10 Social Media Dos is the best site. Higher This should come as no surprise. The differences are simply the delivery channel and the types of trusted sources. 10 Social Media Dos playbook we outline how colleges can leverage their existing resources to build an effective social media marketing strategy.
Why should you care?
According to a recent EDUCAUSE study, social media use has reached near saturation levels, with 95 percent of 18 to 19-year-old college students using social media sites regularly. Social media touches virtually every facet of these students’ lives. It has become the primary way that today’s students stay in touch with each other and the world. It is where their attention is focused and where they first look for information, including details about colleges.
Higher In Titles Site
Mash-up sites with titles like “Ten ways to use social media to pick a college” are the new equivalent of the college section at the local bookstore.
In a recent study by Noel Levitz, 74 percent of college-bound high school seniors said they think colleges should have a presence on social media sites.
Marketing must reach its target audience to make a difference. To be heard you need to meet your prospects on their turf. You want your message to go viral! social media makes this sharing easy to do.)
3 Parts of Social Media
From the earliest days of the Internet, folks have looked to online communities as a source of trusted peer-based information. If started with the original dial-up systems of the 1970s – remember “moderators”?
Fast forward to today.
Modern online communities have exploded into an ecosystem bursting with millions and millions of fan pages, blogs and tweets.
(But remember, on Facebook a “reputable” source might be a 17-year-old college freshman!)
Now, that’s not to say that every admissions office should not have a Facebook page – they should.
4 Steps To Making New ‘Friends’
Today’s students are much more active seekers of information. Remember, today’s students:
- Use their social media network to stay connected to friends
- Use search engines to find relevant blogs, mash-ups and helpful websites
- Want the “inside” story right now!
The second step is to do some research.
We’ll talk more about this role in a subsequent playbook.
A Few Reminders 10 Social Media Dos
As you enter into these conversations, there are a few very important rules to keep in mind.
Social Media Do’s
- Be authentic. Make your blogs and posts real and honest.
- Be responsive. 10 Social Media Dos comments are posted, make sure to follow up with clarifications and additional content. Take feedback seriously; don’t dismiss criticism out of hand.
- Contribute to the broader conversation. Not everything needs to be a marketing message. Help them navigate the admission process; don’t just try to recruit them.
- Be consistent, build your brand. Think carefully about your image. Who are you? What differentiates your college? Be consistent in your messaging.
- Leverage your human resources. Social media, as we have said, is really an online conversation between groups of people with a shared interest. 10 Social Media Dosmore participants you involve, the livelier and more engaging the conversation will be. Admissions officers, administrators, faculty, staff, parents, students, alumni and friends all have a role to play.
Social Media Don’ts
- Don’t be a one-way bullhorn.Don’t turn the conversation into a one-way broadcast that fails to engage participants in a conversation.
- Don’t translate your view book into a series of blog posts. It’s not just about you; it’s about engaging in conversations with your audience about topics that are relevant to them.
- Don’t be rude
- Don’t neglect your content. Admissions offices historically have been on a multi-year content cycle. Every couple of years, we hire a marketing consultant and “update” our materials. That approach no longer works. This is a real-time conversation and your content must reflect real-time interests and events.